BA Content, Media and Film Production
The course challenges you to create branded content, viral videos, fictional TV series and social impact filmmaking, as well as, skills to navigate the modern media environment – digital literacy and data, social media analytics and creative entrepreneurship.
Each semester an industry partner from a field within the creative industries will set brief at the start of the semester. Our partners include Twitter, Karmarama, Vidcon and MTV, and students will produce content for them as part of their assessment. The partners will deliver masterclasses and teach students the business dynamics that make their brand a success. At the end of the semester, the partners will help judge the productions of the students, and award prizes to the winning entries.
This course challenges students to:
- Produce great video content, find and nurture their audiences, and in doing so learn creative entrepreneurship, storytelling, and technical skills
- Gain entry into the multi-platform screen media and content industries – learn through experience, gain skills through action
- Build a portfolio of content, helping you to take the next steps into the creative industries
- Gain a deep understanding of your market to create better audience-centric content
- Use a diverse array of platforms and multi-content devices to create unique screen content
Students will benefit from a module system where they acquire knowledge and understanding about the evolving media landscape (Screen Sense), learn about storytelling, analytics, audience media consumption and new trends in delivering video content (Craft Skills). Coupled with their practical experience (Production) students will emerge from their studies with their degree, a portfolio of professional content, and a business plan to help them navigate the complex media and creative industries job market.
Students will study at our campus at Prime Studios learning digital video production skills from skilled professionals who are active in the media industries. This means the skills learned will be relevant and up to date.
Awarding body: University of West London
Award on Completion: BA (Hons) Content, Media and Film Production
- Year 1 – Tell A Story: Storytelling fundamentals. Sample Partner*: Twitter. Modules: Screen Sense, Craft Skills, Production (5 minutes film which tells a story). Define your creative purpose through the development and production of a short form piece of work that identifies and connects with the target audience. Learn the basics of content, media & film production; creating a coherent narrative, using a range of production techniques and technical skills, and understanding the contemporary context.
- Year 1 – Change Hearts: Documentary. Sample Partner*: Karmarama. Modules: Screen Sense, Craft Skills, Production (7 min documentary which aims to change attitudes). Use the power of storytelling to trigger an emotive response or ‘change of heart’ from the audience through social impact filmmaking. Learn to create a documentary and factual content; to work with subjects, people and clients; to observe, capture, and edit material.
- Year 2 – Entertain Me: developing fictional content. Modules: Screen Sense, Craft Skills, Production (pilot for a fictional feature film or TV series). Develop the core concepts of fiction storytelling and appreciate the audience’s relationship with film and television through the production of a short film, TV pilot or feature film trailer. Learn the audience and market dynamics of the film and television industries, and how to write, produce, direct, shoot, and edit in the world of fiction.
- Year 2 – Change Minds: advertising/branded content. Sample Partner*: Golin. Modules: Screen Sense, Craft Skills, Production (content that will affect opinion, build brands). Inspire your audience to make a choice or change behaviour through a piece of advertising or branded content in response to an industry client brief. Learn how creative agencies and producers engage with clients to create content that will affect opinion, build brands, and change behaviour, and learn how to write, direct, shoot and edit for relevant formats.
- Year 3 – Become Influential: innovation and audience. Modules: Screen Sense, Craft Skills, Production (develop a product to attract an audience). Employ engaging storytelling and evolving new media technologies to create an online brand that garners a loyal following. Understand the business dynamics involved in building a presence in the digital space. You’ll learn how to use data and analytics to grow audience engagement and develop your skills in creating innovative content using gaming, VR and 360.
- Year 3 – Be an Entrepreneur: develop a business plan and vision. Modules: Screen Sense, Graduation Production (a project which showcases entrepreneurial spirit). Deliver a self-defined graduation project of any scope that develops your skills and showcases your talent in one of six specified areas: creative excellence, entrepreneurism, diversity, innovation, audience engagement or impact. Develop your knowledge, skills and understanding in your chosen area, research and discover new techniques or technological methods to create film or content, and learn entrepreneurship and business skills to raise funding.
*Each year ScreenSpace reviews its partners – and partners for each semester may change.
Dates & Prices
- 12 September 2022 — 09 May 2025
ScreenSpace is a partnership between MetFilm School and the University of West London, providing a unique space in which to inspire and challenge students. ScreenSpace delivers three industry-led, practical undergraduate degree courses in London and Leeds, immersed in creative industry practice, delivered by tutors who are working as media professionals across a range of creative industries. Visit the ScreenSpace website at www.screenspace.ac.uk.