17 December 2014

Making a Splash in a Multiscreen World

By Cassio | Categorised in News

I often talk about the how Met Film School should really have a small f, where the product is the film that will play all over, rather than the big F which I associate with the big Screen – but we educate, and our graduates work, across the screen space – and the same narrative, technical, and professional skills apply throughout that spectrum. I’ve also been noticing my own viewing habits change, reflecting the change in society, and in particular how younger people are moving more from TV to the internet, from linear to asynchronous channels, and from one focus of attention to multiple screens concurrently.

In the traditional world of theatrical film distribution, most people will see the film, and most money will be made from people watching in their own private space, their own screen, their own home. But the big event in the cinema is important, it gives the product a market presence in both real and ethereal ways, and is instrumental in marketing and PR terms. The same thing happens around the telly over Christmas in the average British household, with families coming together over the Queen’s speech, Only Fools and Horses, or a good ol’ Christmas film. I don’t think social viewing will disappear and I don’t think that the market will stop needing the public spectacles, but I do wonder what form these will take in a multiscreen world.
I’ve been looking at the impressive audiences that some of our graduates have built up on You Tube. Take a look at recent BA graduate, Rebecca Brown’s Youtube brilliant 6.5 years of daily photos, with over 9 million views, and click through to her Becky0 channel at where you can subscribe to her addictive regular vlog. Or look at another MFS graduate, Will Darbyshire’s channel, whose brilliant vlog is attracting 70,000 viewers and more. These viewerships are driven by electronic footfall in a way that was unimaginable not so many years ago.
Meanwhile Met Film Production is celebrating the news that our Jerry Rothwell directed documentary film, How to Change the World, which tells the story of the birth of Greenpeace through the eyes of some of its founders, is in competition at Sundance, and honoured with the prestigious first day slot – more on that one when it’s available to watch.
In the meantime, do watch Met Film Production’s latest film, Panto!, which will be on BBC4 at 9.25pm on Monday 22nd December, a really fun film which should get you into the Christmas mood.
And here’s wishing you all, from the entire team at Met Film, a wonderful, restful, re-invigorating, and panto-tastic Christmas/New Year break!
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